Every Hair Deserves Intelligent Peptide Nutrition.
Our MISSION is to deliver intelligent nourishment to EVERY HAIR TYPE and every hair concern through advanced PEPTIDE TECHNOLOGY, creating PROFESSIONAL SOLUTIONS that strengthen, repair, protect, and transform hair from within.


Colortech ZERO
Ammonia-Free permanent color, designed for delicate or sensitive hair.
Infused with Hyaluronic Acid and Oleo Force Complex, a blend of botanical oils that nourish and protect the hair fiber, providing 3 levels of lift and radiant shine while respecting the hair's natural integrity.
Mixing Ratio: 1:1.5 | Size: 3.2 oz. | Type: Permanent

Colortech ZERO
Ammonia-Free permanent color, designed for delicate or sensitive hair.
Infused with Hyaluronic Acid and Oleo Force Complex, a blend of botanical oils that nourish and protect the hair fiber, providing 3 levels of lift and radiant shine while respecting the hair's natural integrity.
Mixing Ratio: 1:1.5 | Size: 3.2 oz. | Type: Permanent

ColorTech®, Permanent Hair Color Cream, Formula 1:1 1/2 3.2 oz.
Permanent cream color with fashion-forward shades, perfect for global color applications.
Its advanced formula provides 4 levels of lift, luminous tones, and a creamy texture for even, long-lasting results. Ideal for stylists who love versatility and trend colors.
Mixing Ratio: 1:1.5 | Size: 3.2 oz. | Type: Permanent
24 Long Lasting Semi Permanent Shades 3.2 oz. Direct application on lightened base.
Semi-permanent color with vibrant, intense pigments for creative expression.
Delivers vivid, fashion-inspired tones with extraordinary shine and durability—ideal for fantasy shades or artistic color effects.
Type: Semi-Permanent (no developer required)


24 Long Lasting Semi Permanent Shades 3.2 oz. Direct application on lightened base.
Semi-permanent color with vibrant, intense pigments for creative expression.
Delivers vivid, fashion-inspired tones with extraordinary shine and durability—ideal for fantasy shades or artistic color effects.
Type: Semi-Permanent (no developer required)

UHD® Ultra High Definition Color Performance, Permanent Hair Color Cream, Formula 1:1 1/2 3.2 oz.
Specially formulated for complete gray coverage, even on the most resistant hair.
Its advanced formula with Collagen and Artichoke Extract keeps hair soft, smooth, and full of vitality, while maintaining the intensity and shine of the color even after multiple washes.
Grays never wash out — they remain beautifully pigmented and radiant, wash after wash.
Delivers up to 4 levels of lift, ensuring long-lasting, luminous color with a healthy, luxurious finish.
Mixing Ratio: 1:1.5 | Size: 3.2 oz | Type: Permanent
Download Digital Color Books
RBL® Rebel Colour for Urban Trends
Tinte Semi-Permanente en Crema Semi-Permanent Hair Color Cream
Download Now UHD® Ultra High Definition Color Performance
Formula Espcial para Maxima Cobertura
de Cana Special Formula for Maximum Gray Coverage
Download Now Color Tech Zero
ColorTech Zero is an ammonia-free permanent hair color cream infused with Hyaluronic Acid.
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Meet our Product's Solutions
by Category
HAIR COLOR
PERMANENT AND SEMI-PERMANENT HAIR COLOR
Advanced BioTech Nutritive Technology that acts in two ways: Maximizing the color particles and intelligently repairing the damage detected in the hair before coloring. This excellent formula provides structural strength to the hair.
Shop Now BONDER
HIGH-TECH BONDING SYSTEM THAT REPAIRS THE HAIR FIBER DURING THE CHEMICAL PROCESSES
ALKEMIST SYSTEM High-Tech System prevents and repairs the damage caused during chemical processes.
Shop Now Lighteners & Developers
OFF-SCALP POWDER LIGHTENER AND CREAM COLOR DEVELOPER
PLATINOXIDE® ULTRA SILK thanks to the silk effect, it conditions the hair, leaving it visibly soft and manageable after lightening process.
Shop Now Vials Intensive Treatments
PROFESSIONAL CARE AND MAINTENANCE FROM ROOT TO TIP
Advanced BioTech Nutritive Technology that acts in a dual way, maximizing color particles and intelligently repairing the damage detected in the hair before colouring, providing structural strength to the hair.
Shop Now Leave-In Treatments
LEAVE-IN CONDITIONERS & SERUMS
Shop NowPermanent Treatments for Straight and Curly Hair
INSTA PERM® AND VITA FIX
Exclusive cold perming formula that provides uniform wave patterns and long-lasting curls. Adjustable formula that allows to make different preparations according to each hair type.
Shop Now Treatment Masks
INTENSIVE DEEP CONDITIONING AND TREATMENTS
Shop NowStyling
FOR STYLING CURLY AND STRAIGHT HAIR
UHDCP Permanent Cream Dye added with Additive N for Maximum Gray Coverage. Covers up to 100% of gray hair with high definition colors and natural reflections.
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